Mergel says that the best way for government managers to engage the public via technology is to use the tools themselves – officials must be seen as both engaged and engaging! As Mergel notes, public managers have to “create energy and vibrancy so that others start finding value in it.” One manager featured in the report puts it this way: “Create the party everyone wants to join.” That’s a wiki good idea.

This applies to all social tools, not just wikis. Get out there and use them!

NASA is making a full-court press with the use of social networks.  Check out their Connect and Collaborate with NASA website.  There they link to organizational and personal accounts on Twitter, Facebook, YouTube, Flickr, foursquare, Gowalla, ustreamTV, and Myspace.

NASA has quite a collection of social network profiles.  I wouldn’t expect any local government to rival this, but look at NASA’s profiles, and see if you can learn something from how they use Twitter, Facebook, and the like.

Federal agencies such as NASA and the Centers for Disease Control and Prevention have a presence in Second Life, but most cities haven’t gone there for various reasons.

Edmonton is not the first to get into Second Life, but it’s believed to be the first city to officially recreate itself (geography, terrain and major landmarks). Moore believes the interactive platform can encourage tourism and economic development. Virtual Edmonton is set to launch in August.

“I treat it as a platform from which we can understand and experiment,” Moore said. “Because it’s not behind our firewall, it lives in a place where we can easily interact with the community. Will it be the platform that we stay on forever? I don’t know. But it’s a really easy place to start.”

via Edmonton, Alberta, Replicating City in Second Life.

He says using social media to distribute crime and other such alerts will be the committee’s main goal. Once the alerts go live, residents will be able to sign up for, Twitter alerts, Facebook messaging or even text messaging and e-mail,” Burch said.

His group is getting input from officials at the sheriff’s office who said the committee will be groundbreaking in keeping residents alerted to crime.

“Especially if we have suspects, suspect vehicles, we can get that information out to the people, what to look for,” said Cabarrus County Sheriff’s Office Deputy Chief Paul Hunt.

But the social media alerts won’t just be useful for crime Hunt said. “In like a flooding situation, which we have had that out in that area,” he said.

via Town to use social media to communicate public safety alerts – News14.com.

RT @Twitter: Tweet with #BPspillmap to report an incident to the Louisiana Bucket Brigade or check out reports so far on this map: http://bit.ly/aeQb0Y

Twitter announced yesterday on it’s official Twitter account the integration of Twitter and the Louisiana Bucket Brigade.  The Louisiana Bucket Brigade is a system created by students to allow everyday citizens to report oil in places they frequent, because of the Gulf Shore oil leak.

What is the Oil Spill Crisis Map?

This map visualizes reports of the effects of the BP oil spill submitted via text message, email, twitter and the web. Reports of oil sightings, affected animals, odors, health effects and human factor impacts made by the eyewitnesses and the media populate points on a this public, interactive, web based map. The information will be used to provide data about the impacts of the spill in real time as well as document the story of those that witness it.

Who made this?

The Oil Spill Crisis map is brought to you by the Louisiana Bucket Brigade and was developed in partnership with students of Professor Nathan Morrow of Tulane University. This technology, utilizes the Ushahidi (http://ushahidi.org) crisis mapping platform to map eyewitness accounts of the oil spill disaster. Ushahidi was first used and developed by Kenyan bloggers to display reports of post-election violence. Since then Ushahidi has been used in other emergencies like the Haiti Earthquake (http://haiti.ushahidi.com/) response, Washington DC’s winter blizzard (http://snowmageddoncleanup.com/) and in Atlanta (http://crime.mapatl.com/) to track crime. The Oil Spill Crisis map is first application of Ushahidi in a humanitarian response in the United States.

From the Great Firewall of China to the public schools of Britain, IT security experts are finding that restricting Internet access can have the unintended consequences of civic backlash, poor worker productivity, and students unprepared for cyber threats.

And on internet restrictions in the workplace:

Finally, unlike schools or governments, employees are free to leave any time. A recent survey found that 39% of 18-24 year-olds would consider quitting social media-restricted workplaces. While I have yet to see businesses tout their browsing policies at my University’s career fairs, I imagine that bragging about unrestricted Internet use would actually turn some well-educated heads.

There are a lot of issues with social media in a workplace, especially a government workplace.  Do you allow employees to access social media?

These results should not imply that Americans are not involved in online discussions around government issues or policies—these conversations are simply taking place within the broader online environment rather than on “official” government blogs or fan pages. In the twelve months preceding this survey, one in ten internet users (11%) posted comments, queries or other information related to government poli- cies online, while 7% of internet users uploaded videos or photos online related to a government policy or issue. An additional 12% of internet users joined a group online that tries to influence government policies, and 3% participated in an online town hall meeting. Taking all of these activities together, nearly one quarter of internet users (23%) have posted comments or interacted with others online around government policies or public issues.

Another area I thought interesting was the discussion of minority usage of online government interactions:

The report also finds that 31% of online adults have used social tools such as blogs, social networking sites, and online video as well as email and text alerts to keep informed about government activities. Moreover, these new tools show particular appeal to groups that have historically lagged in their use of other online government offerings—in particular, minority Americans. Latinos and African Americans are just as likely as whites to use these tools to keep up with government, and are much more likely to agree that government outreach using these channels makes government more accessible and helps people be more informed about what government agencies are doing.

This is a rather long report, but I recommend you read it (here’s the pdf), but in case you don’t, I will likely post more information as I digest it all.  And, the O’Reilly Radar has a good overview also.

Social media has some of the same vulnerabilities, sure, but there are tools to mitigate risk just like with e-mail, computer use or the chance that a spouse will give away information on the phone. Short of locking up all employees in the basement, there will always be security risks. Social media does have its own set of vulnerabilities, but to write it off as a lost cause because of the risk is overreacting, in my opinion.

A very interesting perspective on social media in the military.  He responds to many of the criticisms of social media, a must read.

Managing all of these networks often presents two options: either set them all up to post to each other and get the same content and updates on every network, or spend an inordinate amount of time typing made-up words into your address bar.

If you’ve got the right tools in hand, though, your task becomes a little easier. There are a few great applications out there that will help you manage all (or at least some) of your social networks all in one place, making interacting and connecting much simpler and more efficient.

Some of the tools they suggest?  TweetDeck, Brizzly, and Seesmic.

4. Don’t Auto-Tweet

It’s OK to set up tweets to roll out while you’re away from your desk, but think long and hard before you automate an entire feed to stream into your Twitter account. Users can smell a bot from miles away, and the point of Twitter is to be personally engaging more than blatantly promotional. Also, this might go without saying for the tech-savvy marketers among us, but don’t automatically DM new followers; it’s seen as spam. And never DM someone your account doesn’t also follow.

At the Defense Department, what we have done is embraced social media, and the technology behind it, to engage with all our audiences. That’s everything from veteran’s groups to foreign publics to people who follow me on Twitter. And it’s a two-way engagement.

O’Reilly poses interesting and important questions, including whether social media means losing control of the message.

You should read this great interview of someone who deals every day with social media and its interactions with government.

And while you’re at it, make sure to check out the Department of Defense Social Media Hub.