Govtech has an interesting article about governments creating positions for a social media coordinator. They included an interesting quote:

Emma Barnett, digital media editor of The Telegraph, thinks a “Twitter Tsar” is a position needed not just in government but in every company.

“But every business ought to have one and the government is no exception – with huge costs to save and an entire nation to efficiently communicate with,” she wrote in a Telegraph article. Admittedly smaller businesses probably will not be able to hire someone solely to look after digital – but someone in every company should be tasked with making the digital output of a business an official part of their brief.”