O’Reilly Radar has a great interview with Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs and the person in charge of the military’s social media presence:

At the Defense Department, what we have done is embraced social media, and the technology behind it, to engage with all our audiences. That’s everything from veteran’s groups to foreign publics to people who follow me on Twitter. And it’s a two-way engagement.

O’Reilly poses interesting and important questions, including whether social media means losing control of the message.

You should read this great interview of someone who deals every day with social media and its interactions with government.

And while you’re at it, make sure to check out the Department of Defense Social Media Hub.