AllFacebook, an incredible Facebook resource, has a great new article on starting your brand’s presence on Facebook.  I know we post a lot of articles that don’t specifically apply to governments or the public sector, but these articles typically have the best information.  Like this:

1. Build It, And They Might Come

For years, people have asked “What’s your brand’s AOL/Second Life/Twitter/YouTube/iPhone/MySpace Strategy?” Facebook is the world’s leading social network, with over 400 million users — 50 percent of whom login everyday. It’s easy for brands to become distracted by the latest trends, but let’s face it, Facebook is the real deal. Affluent consumers are slowly gravitating to social networking, specifically Facebook. However, simply creating a Facebook presence alone just doesn’t cut it. It’s better to create the destination, guide it, nurture it — and allow your followers to flock to an official channel. Your brand’s Facebook Page may not explode overnight, but at least you control the medium.

Does your organization have a Facebook presence?  Let us know in the comments.