This is a must read for any local government or business leader.  The topic is using location-based social networks (specifically, foursquare) to increase tourism.

Some of the tips:

If you have a Visitor Center, or a number of them, you might offer a special token or freebie for Foursquare users visiting your city or attending a convention. For instance put a little tweet out (Foursquare users are very likely already active on Twitter) about how the next check-in at your kiosk will receive a couple of passes to something or other you have laying around from one of your members. A little piece of swag goes a long way in the service industry. After all, your Visitor Center benefits from traffic, and wants to be helpful, not to mention hip.

We’ve previously talked about foursquare on FollowYourGov.  For more on using foursquare to increase your business, look at their website.