Tech President looks at Newark Mayor Cory Booker’s use of social networking tools. We posted a recent tweet from Booker two weeks ago, a call from help for a citizen and the Mayor’s response. Good parts:
Mayor Booker’s success comes from using social media as a means for “two-way discussion” as opposed to just another way to get out a message.
And:
While Mayor Booker does use social media as a way to facilitate and engage in conversation, it is clear that it’s not the only part of the Booker team’s communication strategy. Sending press releases almost daily, Mayor Booker’s communications team has not given up traditional forms of media in favor of newer forms.